June 24, 2020

Joe Gregory on Chaos To Creation Confessions: Why you shouldn’t sell books and what you should do instead…

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Don’t sell books. Give them away to facilitate the SOLD process in your business.

Why you need some “how” and not just a lot of “why” in your book…

When you’re so close to the stuff you’re good at you forget “beginner’s mind”…

I started with the problem…

Find out what’s the biggest problem authors face… and it’s not writing the book

Why you shouldn’t sell books and what you should do instead…

Why you need to Make Your Book Pay

I’ve got techniques for what I’m supposed to do about it, but I still forget and I still end up stuck in my own brain, in my own chaos, unable to see from an external point of view.

Joe Gregory, Make Your Book Pay, www.makeyourbookpay.com

Authors are focusing on the wrong thing if they’re trying to sell their books…

Over the last 20 years working with expert businesses Joe has noticed the patterns…

I’ve been immersed in books and business for the last 20 years…

Authors need to sell a bigger idea, not books

At Rethink Press it’s a point of pride that nearly all of our authors become Amazon bestsellers. But it’s not to sell books, it’s to sell the author.

Joe Gregory, RethinkPress, RethinkPress.com

Mainstream publishers are making a mistake when it comes to serving their authors

Don’t become an accidental employee of the mainstream publishers

Joe Gregory

Don’t get into editing before you’ve done a great job on creating…

Use the constraint of a writing outline to keep you on track

Discover Joe’s SOLD model that all expert business owners need to understand

Use your book transactionally

Don’t assume – people want to know specifically what to do, what to say, and they want permission to know it’s OK to do it.

Why expert business owners should give their books away…

Find out about the Value Stack, which flips the business funnel on its head, and let’s your clients ascend the mountain of value you provide

Bounce your ideas off another brain, but be careful who you choose!

Joe Gregory

When do you know to throw away your creation and start again?

Don’t succumb to false constraints

Does it really solve the problem?

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Tags

non-fiction books, publishing, sales, writing


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